The successful recruitment of employees is key to the success of the company. An employer with a passive or mechanical approach to recruitment nowadays is clearly depriving himself of a competitive advantage.
We talked to Tomáš Navarra, LMC's Product Management Director, the leading electronic job market operator, about the new trends and approaches to the recruitment process.
* What, in your opinion, characterises present-day recruitment?
Recruitment has certainly been influenced by the spread of the marketing approach to the area of HR, the creation of HR marketing. It could be said that recent recruitment campaigns are divided into two types: direct and indirect. The employer tries to fill vacant positions by means of direct campaigns. Using indirect campaigns, they on the other hand make an effort to attune the job market to their own benefit to optimise the actual recruitment process. Be an attractive employer and distribute this information; address potential employees in a well-thought-out manner and in a more convincing manner than others. Just like classic marketing, HR marketing consists or a variety of activities that spans from advertising campaigns to the organisation of events targeted at perhaps university graduates. The biggest such event on the Internet is the on-line Graduate Month. Thanks to this event, tens of thousands of students and graduates have the ability to communicate with prestigious employers in April. The era of open-house job fairs are slowly disappearing.
* To what extent has IT changed recruitment?
Recruitment has already for a long time been relying on the Internet and various software applications, but it is only recently that HR is beginning to discover the full potential of IT. Paradoxically, the “technologisation” of the HR branch is the way to its “humanization”. How so? It allows for better communication between the employers and the potential employees, between the participants in the recruitment process. It relieves the HR specialists from routine work and gives them time to do their specialist work.
* News in the field of electronic recruitment?
On-line candidate databases on Internet job boards has already existed for a long time, but it is only recently that they are becoming a phenomenon. Competitive pressure in the employment market compels the HR officers to utilise all the resources to find potential candidates and be active in the recruitment process. This user friendly solution, and at the same time the credible security of the database, results in the fact that many tens of thousands of people are creating and archiving their professional CVs here. There are about 40,000 new CVs on both the Jobs.cz and Prace.cz systems, moreover, many other registered users are utilising searching tools to find interesting vacancies.
* To what extent is recruitment globalised? Is it realistic for the employers to hire needed employees from abroad?
The unfavourable developing demographics are playing against us – a shortage of qualified people will continue to be a growing problem even in the future. The solution is without question expanding the candidate search even beyond national boundaries, and where the job permits, and no suitable Czech candidate is found, hiring a foreigner. It is now possible to post advertisements via the HR information system LMC G2, not only, in the Czech Republic, but in many other countries (e.g. Poland, Hungary, Romania, Bulgaria, Slovakia).
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LMC s.r.o.
LMC s.r.o. is the leading operator in the Czech electronic labor market. It operates the portal www.prace.cz targeted at the wider spectrum of employment opportunities and www.jobs.cz for the employment market elite. These together cover the larger share of the employment market in the Czech Republic. Thanks to co-operation with many job servers in neighbouring countries and the multiposting service, Jobs.cz covers the whole CEE region. LMC has more than 15 000 registered clients including most of the prestigious employers. Its services are utilised by almost two thirds of the companies on the TOP 100 listing. LMC has developed LMC G2, which is proprietary software that it provides to corporate clients through an ASP platform. Additional services from the company include mainly planning and organising recruitment campaigns and HR marketing. LMC is also the founder of the Central European Internet job market alliance ONREA (On-line Recruitment Alliance) that combines the major job boards in the Czech Republic, Slovakia, Poland and Hungary and partners of the global e-recruitment company ERA and The Network. Tomáš Navarra has been working for LMC since 2002.